Experience in Community Services, Industry and Other Voluntary Works
• Board Member of YPO North Asia Regional
• Board Member of Hong Kong Shanghai Youth Association
• Standing Director of Shanghai and Hong Kong Federation
• Founder of Good Food Movement
Born and raised in Hong Kong, Norma Chu turned her passion for cooking into
business. After a successful banking career, she started DayDayCook in 2012
and brought it to Shanghai, China, in 2015.
Under her leadership, DayDayCook is now the largest cooking and lifestyle
content platform in China as well as three experience centers nationwide.
Norma has raised over US$80 million venture funding for DayDayCook from
investors including the Private Investment Fund from the Chairman of The
Henderson Land Development and The Hong Kong & China Gas Company,
Talis Capital, AMTD Group, Alibaba Entrepreneurs Fund, K11 Investment,
Ironfire Capital, and 500 Startups. DayDayCook has a vision to satisfy today’s
young female Gen Z consumers who aspire better lifestyle by providing a
modern 360-degree cooking experience to them. Norma announced
DayDayCook to be merged with Ace Global Business Acquisition Limited ("Ace")
(NASDAQ: ACBA, ACBAU, ACBAW) in Aug 2021, and that will result in
DayDayCook becoming a publicly listed company. Upon the closing of the
transactions, the parties plan to remain NASDAQ-listed under a new ticker
With the achievement acquired, Norma was named as China New Media Top
100 people in 2016. She was also named as one of CY Zone’s Most Notable
Female Entrepreneurs for 3 consecutive years in 2017-2019. Norma was
featured in Apple Store’s Cover Story in March 2020. Recently, Norma is being
awarded to the Outstanding ICT Women Awards 2020: Women Entrepreneur
Category, Harper’s Bazzar The Visionary Woman 2020, JESSICA Most
Successful Women Award 2020 – Digital Women and listed as one of Women
of Power 2021 by PRESTIGE Magazine.
Norma is the cofounder of FoundersHK and the founder of Good Food
Movement, a charity organization providing genuine inspiration about healthy
food source. She is also a board member of YPO North Asia Regional, Board
Member of Hong Kong Shanghai Youth Association, as well as Standing
Director of Shanghai and Hong Kong Federation.
Norma was the Head of Research of HSBC Private Bank from 2010-2012. She
received her Bachelor of Arts degree in the University of Washington.